Outdated Advertising - Torrington Library

Thursday, December 7th, 2017

Join author, Stephen Spignesi as he humorously explores the once-serious advertisements of our past. Based on his latest book, "Outdated Advertising: Memories from a Less-than-PC Era," this presentation takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content―or for just plain bad taste. Among the dozens of full-color examples, readers will find: a woman being spanked by her husband for not buying the right coffee; the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments; Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe; doctors promoting particular brands of cigarettes; and the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.” Advertising has changed over the decades―that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.

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